CHICAGO, March 14, 2023 /PRNewswire/ — Tricoci Salon & Spa (Tricoci), a leader in hair color and styling, results-driven skin care, and professionally-inspired haircare products, is thrilled to announce Elizabeth (Liz) Allison as Chief Executive Officer. In her role, Ms. Allison will be responsible for leading Tricoci’s wholly owned and operated salons and team of 1,000 plus talented salon and spa industry professionals.

“My father and I are confident Ms. Allison will guide Tricoci into our next chapter of innovation and growth,” says Mario Tricoci Jr. “Liz is a proven leader who has worked with many of the largest national beauty and fashion brands to drive effective solutions and sustained ROI. She has the diverse experience to evolve our strategy and to imagine new ways to grow our core business while guiding the expansion of our fast-growing CPG business.”