BOSTON, Aug. 7, 2018 /PRNewswire/ — InsightSquared, the leading provider of revenue intelligence solutions, today announced that it has expanded its product to include marketing analytics with a new suite of dashboards aimed at helping marketers better measure, understand, and optimize marketing performance and its alignment with sales goals. Unlike other marketing analytics solutions, InsightSquared designed its marketing analytics for the business user rather than the technical user, enabling streamlined business decision-making based on data.

“There is no shortage of data or martech, but there is an incredible shortage of insight that business people can use to make better decisions,” said Fred Shilmover, CEO and founder of InsightSquared.